Long Point Waterfowl: Save the Wetlands

30,000 acres of Canadian wetland is destroyed by human activity each year, which has been killing off waterfowl at an alarming rate. This DM and print campaign was designed to raise awareness for this very important (and often ignored) cause.

We mailed rubber duckie DM’s to a variety of political influencers. It was designed to flip on its back as soon as it got placed in water.

We weighted the duckies so that as soon as they were placed in water they’d immediately flip upside down – revealing our message.

Rigged duckies were placed in water fountains to get our message out.