Mark's Rebranding

Sure, Mark’s used to be known as your Dad’s store, but now they have cooler clothes. We helped relaunch the Mark’s brand, with the hopes of making it feel like a more modern and aspirational place to shop. And it worked.

In the first quarter of the fall rebrand launch, Mark’s saw a 10% lift in sales vs the previous year. The company also overtook Walmart to be #1 in market share for jeans – something that Mark’s has never been able to achieve in the past.

Mark’s Rebranding – TV
Mark's Rebranding - 6 Second Pre-Roll
Mark's Rebranding - Facebook Video