Mark’s Rebranding – TV
Sure, Mark’s used to be known as your Dad’s store, but now they have cooler clothes. We helped relaunch the Mark’s brand, with the hopes of making it feel like a more modern and aspirational place to shop. And it worked.
In the first quarter of the fall rebrand launch, Mark’s saw a 10% lift in sales vs the previous year. The company also overtook Walmart to be #1 in market share for jeans – something that Mark’s has never been able to achieve in the past.